Going Green

When Jeffrey Hollander launched his seventh generation live of products ten years ago, the market for nontoxic household cleaners and recycled paper products was virtually nonexistent. Today, it's a booming businness.

The niche is environmentally friendly,or so called green products.

A green product is one that has less impact on the environment. So that means that it might use less resources, it may create less waste and be more evergy efficient for example.

An average home might have an evergy bill of 1300 dollars a year. If all the products, all the appliances in the home were Energy Star, that home could save about 30% a year, and for the average home in the U.S.  that might be around $400 a year.